Kardinal Offishall & Darryl McCray

In the last two years the music industry has seen the dramatic growth of MCA recording artist Kardinal Offishall.

His 2001 release "Firestarter Vol.1: Quest for Fire" showcased Kardinal's unique writing and production skills.

Quest for Fire introduced the world to the T dot (Toronto) sound, which included a collaboration with Epic recording artist, and fellow Toronto native, Glenn Lewis.

The strategy of the project was for MCA to license and then release some older Kardinal material to use as a tool to familiarize consumers with the name Kardinal Offishall.

What MCA received was an overwhelming response from radio and club DJs wanting to know more about this artist and his music.

There was also immediate evidence of the establishment of a significant fan base.

There was so much interest in Kardinal in fact, MCA decided to release two videos in support of the two hit singles